farzad khorasani sasi kolomi; Masoumeh Kalateh Seifari; Morteza Doosti
Abstract
AbstractThe present study was the effect of technology environment on marketing development in the Iranian Wrestling Premier League. The statistical population of the research includes 16 people of officials, wrestlers, wrestling managers, coaches and sponsors. The sampling method was purposeful and ...
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AbstractThe present study was the effect of technology environment on marketing development in the Iranian Wrestling Premier League. The statistical population of the research includes 16 people of officials, wrestlers, wrestling managers, coaches and sponsors. The sampling method was purposeful and available. Data collection instruments were semi-structured interviews and review of research literature. A set of codes and concepts was collected during open coding and important categories were obtained. In the axial coding stage, the categories obtained in the open coding stage were related to each other and these categories were determined in 6 titles and in the form of a paradigm pattern. In the next step, through open coding 85 concepts were obtained and By categorizing these codes, 56 subcategories were created And in the axial coding stage 16 main categories were classified. The results showed that in casual conditions; Expenses paid by fans by using technology, site security and comparison of Expenses and benefits of technology in sports marketing. in the axial category; technology in sports marketingin. in the underlying factors: the desirability of wrestling income through technology, . in strategies; creating cyberspace, Creativity and Entrepreneurship in Marketing Development, holding online forecasts, using modern technology in the gym and internet advertising. in the consequences; positive behavior of fans were all found to be effective elements in marketing development.According to the findings, wrestling managers need to using different technologies in the field of marketing in wrestling .
Taghi Ashouri; Morteza Dousti; Seyed Mohammadhossein Razavi; Abolhasan Hosseini
Volume 10, Issue 2 , February 2022, , Pages 85-102
Abstract
This study aimed to identify and prioritize sports entrepreneurship opportunities in the field of media. In terms of strategy, it used a mixed method approach (qualitative and quantitative) with an exploratory-sequential design, and in terms of purpose, it employed an applied-developmental design. The ...
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This study aimed to identify and prioritize sports entrepreneurship opportunities in the field of media. In terms of strategy, it used a mixed method approach (qualitative and quantitative) with an exploratory-sequential design, and in terms of purpose, it employed an applied-developmental design. The statistical population in the qualitative part included 17 sports management professors and researchers in the field of media, selected based on the purposeful sampling method using a theoretical approach. In the quantitative part, 384 graduates in different sports sciences and physical education majors were recruited using stratified random sampling. Research instruments contained library studies, semi-structured interviews continued till reaching theoretical saturation and consensus, and a researcher-made questionnaire with a 5-point Likert scale to determine the importance of each entrepreneurial opportunity in the field of media. The research team confirmed the face validity of the questionnaire. Moreover, its reliability was confirmed with Cronbach''s alpha of 0.70 and composite reliability of 0.76. Data analysis was done by performing exploratory and confirmatory factor analysis and variance-based structural equation modeling using Smart PLS 2 and SPSS statistical software. The importance and priority of the dimensions of sports opportunities in the media were as follows: 1. Cybermedia, 2. Print media, 3. Digital media, and 4. Electronic media. The results of this study showed the high diversity of entrepreneurial opportunities in different fields, start-up costs, geographical regions, time, etc. One can take substantial steps to improve the sport in the country by recognizing the entrepreneurial opportunities and planning them. Those in charge of entrepreneurship and sports can help improve the sport by considering these opportunities in their short- and long-term planning and policy-making.
ali mohsenifar; morteza dousti
Abstract
Advertising, as one of the most essential elements of modern marketing, is the main focus to directing the opinions, attitudes, and expectations of customers, and ultimately the occurrence of behavioral reaction that is buying the intended product. Hence, the aim of this study was the Estimating the ...
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Advertising, as one of the most essential elements of modern marketing, is the main focus to directing the opinions, attitudes, and expectations of customers, and ultimately the occurrence of behavioral reaction that is buying the intended product. Hence, the aim of this study was the Estimating the Economic Value of Navad Programs Ads for Organization of Broadcasting. This was an applied research, and the method for collecting information and data was in a desk (library) way and, based on advertising tariffs, obtained from the IRIB website. Then, using the data obtained from the advertising tariff, Data analysis is based on Excel software. The results indicate that IRIB's revenue from advertising of NAVAD program in the year 2018 was $ 5 billion and 400 million Tomans per week, $ 21 billion and 600 million Tomans per month, and $ 1 trillion and 123 billion and 200 million Tomans per year, respectively. Thus, according to the research findings, IRIB officials are suggested to increase their advertising revenue from ads of the program with an emphasis on planning and re-broadcasting the NAVAD program from Channel 3 (TV 3).